When Sergio Castro founded Sergio Castro
Imóveis in 1949, he lived in a Rio de Janeiro that was very
different from today’s city. The then Capital of the Republic had
less than half the number of inhabitants it currently has; trolleys
circulated about the city full of women wearing their "new look"
dresses and men wearing hats. Eurico Gaspar Dutra was the President and
he had just made gambling illegal in the country, leaving the Rio
resident without the Cassino da Urca. In a very short time, we were
already known as “The Company with the Solution”.
Ten years later, with Juscelino Kubitschek in
power, Sergio Castro was already one of the largest real estate brokers
in Rio de Janeiro, selling hundreds of lots, homes and apartments per
month, with a team of brokers that reached one thousand, two hundred
salesmen, something unthinkable in today’s day and age. The city
was already very different: the motto, “Develop to Survive”
of the then President produced results. Everyone knew that shortly the
Capital of the Republic would be moved to Brasília. At that time
of many conquests, the streets of Rio were already beginning to fill
with cars “Made in Brazil”. And along with the World Cup
victory in 1958, we also achieved a great conquest: the beginning of
activities for our asset administration department. Over the next ten
years, the city grew with the Flamengo embankment, the Museum of Modern
Art and almost a dozen tunnels, not to mention countless other jobs.
1968, our country was going through difficult times. Rio was no longer
the Capital. Nevertheless, it reached 3 million inhabitants and it
continued to grow and grow without restraint. Sergio Castro
Imóveis already had a few branches distributed throughout the
city (Copacabana, Tijuca and Center), accompanying all the growth.
Communication was also expanding. Several television networks were
already broadcasting, and there were hundreds of newspapers and
magazines, which drove the company to truly enter the marketing era.
Who doesn’t remember the real estate agency’s mascot at
that time, the snail that used to say “Live in your own
home”? In 1966, new, more spacious facilities were
inaugurated at Rua da Assembléia, 40, on the 6th, 11th, 12th and
13th floors, totaling more than 900m2 dedicated to our good services.
Over the following years, doubts concerning Brazilian real estate were
solved by Sergio Castro in his O GLOBO newspaper column, “Behind
the Scenes of Rentals”.
1978... The slogan “To Live
Well Is to Reside Well" was already popular when the
Rio-Niterói Bridge was being built, a landmark of the union
between Guanabara and Greater Rio. Lucinha Lins used to sing our jingle
on the radio and the LAGOA Branch (photo) was the talk of Rio High
Society with its VIP service that was specialized in selling luxury
homes and properties, a commercial niche we proudly created. More
changes were taking place in our city. Soon there would be
alcohol-powered cars. In the following years, the growth of the
city’s West Zone would become evident, especially the Barra da
Tijuca. In the “Operation: Sports” program on Rede Tupi,
Sérgio Castro and journalist Carlos Lima awarded the greatest
sportsmen in the country.
When the New Constitution of the Republic was announced, Sergio Castro
Imóveis had already entered the computer age by purchasing XT
equipment to serve its clients better and faster. This also provided
our Asset Administration Department with greater agility after having
purchased the Banco Irmãos Guimarães and Ultramarino
Português real estate portfolios. Shopping malls and hypermarkets
began to pop up all over the city. This is when we began to strengthen
our presence in the Commercial Real Estate market, renting and selling
for the largest companies in Rio de Janeiro.
1990s – Internet, Downsizing, Total Quality… The
Globalization Era Our city reaches SIX million inhabitants as the
country’s cultural center. And Sergio Castro, of course,
accompanied this expansion, administering hundreds of properties in
every corner of the City, while still carrying out its VIP and
specialized work in the SALE and RENT of properties. In 1997, we put
the company’s first homepage on-line, “Your House
on the Internet”; once again proving we are an agile and
modern company that accompanies the market’s new trends.
Sergio Castro entered
the 21st Century mindful of the changes in the real estate market,
especially the investment area. With the strengthening of the
commercial real estate market, we once again modernized, consolidating
our Commercial Sales and Rental Department, specializing in advising
and intermediating in renting and selling Rooms, Suites, Floors, Areas
and Commercial Buildings, with a highly trained team of Real Estate
Consultants specialized in serving investors and businessmen. In a very
short time we already had the LARGEST COMMERCIAL DEPARTMENT IN RIO DE
JANEIRO. In 2006, the Brazil Quality Award honored this company’s
59 years always at the forefront, a modern Real Estate Agency that
still has old-fashioned service: the perfect marriage between Modernity
Ever since it was founded in 1949, Sergio Castro Imóveis has
striven to attend to its clients in a dynamic and efficient manner. For
such, we try to use cutting edge equipment, as well as highly trained
personnel, to serve our clients. That's why our service is recognized
as one of the best, most effective and fastest in the Real Estate
Remington typewriters to Intel Pentium IV computers, we have always
remained at the forefront of technology. In the beginning of the 1990s,
when very few real estate agencies had their own homepage on the
Internet, we already had ours, offering countless services for clients
as well as for professionals and the general public. In 2001, we became
official partners of the site, www.planetaimovel.com, and that same year we
completely computerized our Asset Administration Department through the
Suprisoft Soluções Tecnológicas
company, national leader in the real estate automation segment.
of that is the fact our company has long been known as "The Company
with the Solution", counting on great credibility not only among
clients, but the Market as well, being an effective member of entities
that only gather the most important companies in the segment, such as ADEMI-RJ.
By adding this old-fashioned service to all of our technology we can
clearly say that today, Sergio Castro is the company that best
symbolizes the marriage between Modernity and Tradition.